There are lots of definition of branding. But here I will try to explain you in as simple way as possible.
Branding, by definition, is a marketing practice in which a company creates a name, symbol or design that is easily identifiable as belonging to the company.
Without some sort of branding, your target customer will not remember you, will not trust you and will hesitated to purchase from you.
Branding is something which your customer remembers you when you are not marketing to them.
What a customer think about you is branding. What a customer imagine in their mind when they listen your business name is branding. Are they imagining trustworthy or good or bad about you – that’s depend upon how you are branding your business.
Branding has immersed power in sales. When your business become a brand, you will attract sales more easily then a non branded business/company. Customer will trust you more and prefer you than your competitors in their purchase decision.
For example, when a customer thinks about JIO, in their mind images flashed related to cheap talk time, cheap internet. Its because JIO has branded itself as cheap call and data service provider. So next time when you think about getting a sim with cheap data service, you will think JIO.
Similarly, when you think about PATANJALI, you will imagine Baba Rambdev giving you Ayurvedic health advice and yoga and improving your health naturally. Its because Baba Ramdev has branded himself in such ways. So next time when you think about buying health products related to Ayurveda, you will think PATANJALI 1st.
That’s the power for branding. It takes lots of years to become a brand. But you can start from now. If you start from now in your branding work, after many years your business will be also a brand.
3 Tips To Branding Your Business:
There are lots of books written in how to branding. But you don’t need to read all of them now. I am going to teach you some basic knowledge in branding. Implement them including your marketing strategy. Gradually you will experience your business becoming a brand, people are talking about you, then you will automatically understand how to improve your branding more by yourself.
Follow these tips to make your business a brand.
1) Create a Logo for your business:
Logo is the 1st thing people will imagine in their mind when they think about you. So try to make it that way. Personally I try to make my business logo as simple as possible. I do not put any complex design if it is not required. Also different business has different requirements. So if your business need higher design, you can go in that way.
2) Have a website for your business:
In todays online world, it is difficult to brand a business without a website. Because most of customers are spending time online then offline. So by a website they can reach a business more easily than ever. As per current statistics, in 2025 almost all business will have their own website or they have to close their business due to low customers. A website not only help you in branding, but also in more sales and more profits. With your website, a customer can know more about your business, your products, your services, your quality etc. while sitting in their home and without the need to visit your store. Also with a website you can collect data of your customers more easily (more info later) which is the most important secret in marketing. So if you want to get success in your business, you must have your website.
3) Promote your logo & website everywhere.
Your logo is something which show your customers what is your business is. Your website is your online store where customers can find more about your business and make purchase decision to buy online or buy offline from your store.
Now its time to promote your logo and website everywhere. Print them & post them everywhere.
- If you use business card, print your logo and website there.
- If you use pamphlets or banners, there too put your logo and business.
- If your products need packing, then put your logo and website there too.
- Put your logo and website inside your store and tell your customers to visit your website.
- Use your logo and websites in all your online promotions. Use them in all your social media accounts. I guess you already have specific social media accounts like facebook page, Instagram accounts, WhatsApp business etc. for your business. If not, you need to have them now.
I hope you are understanding what I am trying to say here. Use your mind and put your logo and websites everywhere as you can.
How these tips will help you in branding your business?
When you put your logo and website everywhere and use good marketing strategy (like this), gradually it will get the attention of your target customers. The more they see them, the more they will remember you. Because they will remember you more easily when they see same thing every where – in your store, in your banner, in online, in everywhere. It will create a unique experience in their mind. They will talk about you with their friends and relatives. Gradually your business will become a popular brand.
So next time when your target customer think about purchasing a product related to your business, they will 1st think about you. It will help them to convince themselves to purchase from you than any other store, because you will be a good brand in their eyes.