Imagine having a list of 10,000 customers. They are not just customers, but very loyal customers. They know all about your business, your products, your offers, your return policy etc. Not only this, you also know all about them. You know their names, their jobs, their mobile numbers, their WhatsApp number, their email address, their location.
Beside this, you also know where your customers spend most their time like in Facebook, Instagram, YouTube, Google, News websites etc. any other websites. You also have capability to reach to them to those platforms & show them our products, your offers, your announcements etc. Due to this your 10,000 loyal customers see you most times in a year. Then when they need a product, they buy from you. When they love a offer, they buy from you. Not only this, but they refer to their friends, relatives. And those new customers also buy from you. This way both your sales & customers increase everyday. In sort, your business is booming due to this & you are getting richer. This is called the Power Digital Marketing.
Now let’s come to our main topic, what exactly is digital marketing? Well in simple terms, digital marketing is just doing marketing in digital platforms. Digital platforms + Marketing works = Digital marketing. Is this such simple. Both Yes & No.
Digital marketing is simple, because it is easy to understand. It is complicated, because it takes time, investment & patience to do it. But it is the most rewarding investment ever. When done well, you will find digital marketing as the best investment ever in both short & long term. Because here you get more long term returns (500% to 1000% of your investment) than any typical investments like in stocks, forex, crypto, gold etc.
If you search online for what is digital marketing, you will find hundreds of definitions with complex example. But here I am explain them in very simple terms. In digital marketing, your 1st priority is to collect the data of your customers as much as possible as you can for continuous basis. Then give values to those customers on a continuous basis by reaching to them via these data. Then the miracles started to happen. This is the miracle of demand in the mind of your customers. Then this bring lots of sales & make you rich. Well this is the simple & exact way of expressing what digital marketing is.
If I will explain every details of digital marketing, then it will be a very long complex article. So I am only explaining some basic facts only & decoding some myths too.
There are thousands of strategy in digital marketing. But you do not have to know all of them. Just learn few basic, few foundations, and then you are good to go. You will create your own strategy afterwards. DO not follow any digital marketing strategy blindly. 1st understand the basic, then understand any strategy explained to you, then make your own strategy & follow it.
As I have already told you, in digital marketing, your 1st priority is to collect the data of your customers as much as possible for a continuous basis. These data includes their name, their location, their mobile numbers, whatsapp numbers, email address, location, their jobs, their birthday, the websites they visit etc. You do not need to collect all of these data, but most of these will be enough. Also you can not ask verbally to every of your customers to give you these data. Because no one will give to you if asked directly 🤣. You need to use some digital marketing strategy to collect these data. You can also named this strategy anything like lead generations, customer data collections etc. Whatever name you choose (I prefer customer data collection as it seems cool😜), you need to follow that strategy for a long & long period. You can stop using this strategy, if you are satisfied with the number of data you have. But why stop, when you know they are the real Gold Mine, LOL.
Ok, now you have the customers list. What’s next? Now you need to give values to your customers. But how the hell you give them values & what the hell this values is? This was my 1st reaction when I realized this concept, may be same in you.
Well the values is anything, that get the attention of your customers in a good ways. The values can be anything like an article like this, a video, a report, a image, a offer, a discount, an announcements etc. absolutely anything which get the attentions of your customers. Here you need some digital marketing strategy too & you can too call this anything. Let’s call this contents generation.
After creating values, you need o reach to those customers via various digital mediums like via SMS, WhatsApp, Email, Facebook, YouTube, Google, Various websites your customers visit etc. You do not need to follow all those mediums, but some of them will be fine. Also here to you need various strategy as per the platform you choose. If you are choosing SMS, then it is called SMS marketing, for WhatsApp it is called whatsapp marketing, for email it is called email marketing, for Facebook it is called Facebook marketing etc.
So when you get the attentions of your customers by creating various values and then reaching to them via these mediums, they started to remember you. They remember your products, your offers. Then it will make them impulsive & sensitive towards you. When they feel a need of your products, they will prefer to buy from you. When they like your offer, they will buy from you. Not only this, they will also refer to their friends & relatives for shopping from you too. Well here, you do not need any digital marketing strategy. The sales will just happen due the psychological demand you have created in the mind of customers. But of course you need some other strategy for these types of high sales. Strategy like proper product delivery, good customer service etc.
I hope, now you have understand the foundation of what digital marketing is. It is plain simple to understand. But there are some facts & myth you need to understand too. Let me explain it to you briefly.
Facts & Myths of Digital Marketing:
Digital marketing is easy to understand. (Fact, but it required some time to understand clearly)
Digital marketing is easy to implement. (Fact, but it required some time & patience)
Digital marketing is very hard. (Myth, if you do not invest time & money, then you can not do digital marketing)
Digital marketing is free. (Myth, nothing is free. You need to invest money in it)
You have to do digital marketing yourself. (Myth, you can delegate to your employee or any agency. Of course you can do it yourself, but it will take some time)
Digital marketing is expensive. (Myth, you can start by investing small money, when you get profits, you will invest more & get more returns. Of course you can invest high & get more returns, but your strategy must be right)
You will get success digital marketing at 1st. (Myth, at 1st you have less customers data, you can not knw which strategy works best for your business. So you need to do some tests, then you will find right strategy, also you will have enough customers data. Ad then you will get success)
Digital marketing will give you long term result. (Fact & absolutely true. The longer you are in this game, the longer list of customers you will have & you will keep getting profits from these)
Well in this article, I have explained to your of what digital marketing is in simple terms including some facts & myths. Successful digital marketing is the key for every business success. Because when a business do the digital marketing properly, it create demands for the products in the mind of customers & then it bring sales. Now its up to you to decide. Are you willing to make your business secure for the future? If yes, then start marketing your business digitally & make it a part of your business.